Video is a powerful learning tool. It has the ability to quickly communicate complex concepts to a wide audience. It can also enhance engagement and retention rates. Often though, production obstacles and the passive nature of video when it comes to education has often refrained Learning Professionals from relying too heavily on the medium.
However, with certain benefits that come from coupling video with Ed, you can bypass these obstacles and continue to reap the rewards of video in your Training and Development courses. Here are 5 reasons why Ed improves video as a learning tool:
1. No longer a passive task
Video content in education is notorious for its passive nature. With Ed you can follow a video up with several slides that test and measure concepts conveyed in the video. Either reinforce information that has been taught through game templates, invite learners to analyse concepts or test comprehension. By asking the user to engage with these ‘knowledge checks and quizzes’, video no longer is just a passive task.
The coupling of video with Ed’s interactive content slides ensures active learning is maintained throughout a lesson and the full effect of each video is realised.
2. Compatible with microlearning
Video is an extremely effective medium for communicating information in a short period of time. According to research from Forrester, one minute of video is worth 1.8 million words. This ability to convey the same amount of information in a condensed and less time consuming fashion, makes video a fantastic medium for microlearning. However, videos are often too long to fit into the small bursts that embody microlearning.
The Ed Authoring Tool enables you to break up a video into small chunks so that it can be consumed in short snippets. With a simple drag and select mechanic, it’s easy to identify small segments of a video you want to convey. You can either interlude the video with interactive slides or split one video up over several lessons.
3. Enhances knowledge transfer & retention
Video has shown to train employees at a faster rate. This is because the auditory and visual components of video stimulate both hemispheres in the brain, facilitating rapid knowledge absorption. Not only do the combination of visual and auditory learning lend itself to rapid transfer rates, but video also increases the amount of knowledge retained. Studies show that humans only retain 10% of heard information after 3 days, compared to 65% when visuals are added.
Additionally, when you deliver video on mobile you can be confident you have your users attention. The limited distance between the screen and your users face narrows their periphery and chance of distraction. Users are therefore more focused when learning on mobile screens, and more likely to retain the information viewed in a video. Coupled with Ed's spaced repetition, you can be assured your Training and Development microlearning courses are efficiently transferring knowledge that your learners are unlikely to forget.
4. Appeals to a wider learning audience
It is not unknown that video effectively communicates to your visual and auditory learners alike. However, as learning can never be a one-size-fits-all product it is important to appeal to all learning styles when creating and distributing learning materials in the workplace. Which is why it is important to pull templates from all categories in the Ed Template library when creating lessons.
Although video is an effective learning tool individually, when you incorporate video with a range of concept, content, multiple choice, number, relationship and game slides you increase the likelihood of knowledge transfer across your spectrum of learners.
5. Aligns with user preferences
It’s not just Millennials who prefer video to text, according to Nielson, video is the most popular content consumed globally. This is largely due to the highly visual nature of video and the consequent ease it is to digest information presented in video format. It is also becoming increasingly natural to watch video on mobile devices, with 75% of smartphone users watching video on their phones, 26% of which do so at least once a day.
When you deliver learning videos on your user’s mobile devices, not only is it inline with how your users consume video content daily but also is preferred. With Ed, you can deliver a favoured learning medium, video, on their preferred device, mobile.
Video is a long established medium in learning. However, many more benefits arise when you combine video with mobile and microlearning. Combine your video learning with Ed, to ensure the full effect of each video is realised and knowledge is retained across your whole cohort of learners. By supplementing video content with Ed's interactive templates, microlearning structure and mobile platform you can transform video into a powerful learning tool.
Video, now with YouTube
Ed has recently made improvements to video, including the ability to view video content in full-screen mode.