Games are a great tool to reinforce knowledge built up throughout a lesson in a fun and time pressured environment. This week we added a new game to the Template Library, Memory.
Like all of our game templates, Memory enables you to build an interactive game within minutes. Simply populate with images, text or a combination of both!
Let’s have a look the at the educational foundation and examples of how you can effectively use this game template for Retail, Compliance or Customer Service Training.
Not only fun and games - Memory's educational foundation
Memory builds and strengthens semantic memory. Derived from the familiar card game Concentration, the game presents a grid of blank tiles for the learner to tap and flip over while recalling associations.
Studies out of the Stanford Neurosciences Institute identify three main aspects of brain science at play during a game of Memory: (1) making random decisions, (2) storing short-term memory, and (3) planning and recalling by association. Here, the action of tapping and flipping over tiles while recalling associations utilizes short-term working memory. However, by repeatedly calling upon this short-term memory, these associations are transferred further into long-term memory with every game play. For example, by asking your players to identify connections between products and their features (as demonstrated below), the game can help entrench facts and build connections between items.
Example 1. Retail Product Training
Ensuring your sales force and floor staff are trained across your product portfolio is crucial. Memory can help you instill product features in a way that motivates your sales team. By linking products with their corresponding core feature, Memory is a highly useful learning tool to drive long-term memory for recall in front of your customer.
Example 2. Health and Safety Compliance
Getting your employees to complete Health and Safety compliance can often be a tedious task. An engaging game can be a great way to motivate your staff to complete mandatory training in a way that significantly reduces cost and time too. Players will be motivated to learn by the desire to place higher in workplace leaderboards or better their personal score. For example, in the above image players are sub-consciously entrenching associations between PPE signage and equipment while trying to better the others score.
Example 3. Customer Service On-the-Job Training
A telephone call is often the first place a customer comes in contact with your organization or company. The way you answer and interact with customers says a lot. Utilize Memory to help transform telephone etiquette, whether this is during an onboarding phase or systematically spaced throughout employment it is one of the least expensive and cost effective ways to deliver better customer service.
Memory is a great learning tool with an engaging and fun edge. Use Memory at the end of a lesson to reinforce knowledge and ingrain retail sales knowledge, motivate employees to complete mandatory compliance training or improve your staff’s customer service. Your learners will by highly motivated by the want to increase their score and improve their ranking within leaderboards, enticing them to revisit course content time and time again.